Creative approach: We’ll meet on the road.
1. An important incentive.
Awareness of AutoNation’s great retirement benefits, including the 401(k), is crucial for employee retention and morale.
2. Journey to retirement.
Movement, milestones, and progress are what AutoNation is all about. Journeys can also work as a powerful metaphor.
3. A good match
The 401(k) not only offers an employee match. Its digital offerings, including online tools, match the needs of the AutoNation workforce.
1. A touch of humor to get people’s attention
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2. Driving metaphors & heavy on brand colors
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3. A more human approach
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