
Project Timeline: Ongoing
Project Type: Personal
Project Stage: Early Development
Role: UX Design, UI Design, Concept & Visualisation
Tools: Flowmap, Sketch
Overview
Reel Estate application, provide a user base with location-based services to find local and national fishing locations.
Project Goal
Provide users with a one-stop app that will provide all fishing locations based on geolocation or by typing in a zipcode or state. Results returned by user filters and preferences. Allow users to mark areas as favorites and with a click of a button, phone maps will open and provide directions.
Target Users
Outdoors and fishing users.
Context
Based on the research and the Assumption I started mapping out each and every step the user will take—from a new or existing account, right through to the final step, on location. On the other hand, context will allow me to design and build experiences that are personalized to meet the unique needs of the individual user base.
The goal of a Visitor: To provide a fast, easy way to search local and national fishing locations, see details of each location based on their filtered search parameters, ability to save as favorites, and GPS data.
Time: The interaction starts as soon as the visitor or guest opens the app.
Device: Tablet, Mobile device

Final Design
After sketches and developing a user flow, I came up with the final designs. The goal here was to design the final UI flow of the overall experience from app download to the end-user search experience.